On October 29th, Universal Standard announced its partnership with multidisciplinary artist, activist, and fashion visionary, Jordan Underwood. Unlike other brands that are scaling back their inclusivity efforts, Universal Standard has been at the forefront of size-inclusive fashion. This collaboration takes their mission a step further by offering wardrobe staples that cater to sizes 00 to 40.
The collection includes essentials like sweatsuits, flannels, denim, and crop tops, all designed to fit every body type. What sets this collection apart is its adaptability, allowing individuals to size up or down based on their style preferences. Universal Standard's Chief Design Officer, Ramon Martin, explains that this partnership with Jordan Underwood challenges the industry's outdated standards and provides more choices for self-expression.
Jordan Underwood, a trans, plus-size artist, has spent their life altering ill-fitting clothes to express their individuality. They believe that the fashion industry has long ignored those who don't fit into its stereotypical binaries and beauty standards. Partnering with Universal Standard allows them to create a capsule collection that empowers all people to shop and embrace their unique style.
The Jordan x US capsule collection will be available at Universal Standard's SoHo showroom, through their US on Tour in-person shopping experiences, and online. With prices ranging from $59 to $148, this collection is not only size-inclusive but also financially accessible.
The collaboration between Universal Standard and Jordan Underwood signifies a brighter and more inclusive future for fashion. It's time to shop, experiment, and express individuality through clothing.
In other news, Bravado Designs has expanded its best-selling Body Silk Seamless Nursing Bra to include more sizes. The brand aims to cater to different body types and provide comfort and style for nursing mothers.
The Curvy Fashionista is a leading plus size fashion media platform that celebrates the beauty and style of plus-size individuals. With over 11 years of experience in the industry, Founder and Editor in Chief, Marie Denee, is often sought after for her expertise in plus-size fashion.
