Like a well-aged Chianti poured into avant-garde glassware, Tod'’s has uncorked its Italian Diaries campaign – a love letter to their legendary Gommino driving shoes, shot through the golden-hour filter of Villa Talamo’s Tuscan grandeur. The SS25 collection doesn’t just walk the line between heritage and modernity; it tap-dances across it in rubber-soled elegance.
Photographer Oliver Hadlee Pearch conducts an orchestra of nepo-babies-turned-creatives, each bringing their own dissonant harmony to Tod’s symphony:
The Gommino’s signature rubber nubs – those “whispering cobblestones” beneath Italian loafers – now come in hues that would make a Renaissance fresco blush. Imagine Caravaggio’s palette sneaking into a Milanese atelier: buttery suedes in “sunstroke yellow”, calfskins dipped in “Adriatic blue”, and leathers the color of blood-orange pulp.
Gallagher’s testimonial lands like a perfectly timed drum fill: “They’re like the Beatles’ White Album – deceptively simple until you realize every stitch is genius.” Meanwhile, the shoes themselves remain as stubbornly relevant as a Fellini quote at a TikToker’s dinner party.
This isn’t just product placement – it’s generational alchemy. The campaign positions these scions of fame as accidental philosophers, their Instagram-ready aesthetics somehow amplifying the “slow fashion” gravitas of shoes that improve with age like a leather-bound journal. The message whispers rather than shouts: true luxury isn’t about logos, but about becoming someone’s future vintage find.
As the Tuscan light gilds both ancient villa walls and fresh-faced influencers, one truth emerges – in Tod’s universe, the road less traveled always has impeccable traction.
