Converse has unveiled a new advertising campaign dedicated to its iconic Chuck Taylor sneakers, a model that first debuted in 1917. Over the years, the brand has collaborated with celebrities and other labels to release special editions of the classic shoe. In 2024, for instance, Converse teamed up with Swarovski to create a crystal-embellished version, while Billie Eilish introduced her own unique design.
This year, the brand has introduced a Valentine's Day edition, with model Alex Consani starring in the campaign. The shoot also featured skateboarders, basketball players, dancers, and other athletes, showcasing the versatility and timeless appeal of the Chuck Taylor.
Converse is no stranger to leveraging star power in its campaigns. Recently, Sienna Miller and her boyfriend, actor and model Oli Green, became the faces of Frame's new advertising series, marking the first time a celebrity couple has been featured in the brand's Icon series.
Converse continues to innovate and celebrate its heritage, proving that the Chuck Taylor remains a cultural staple over a century after its creation.
