Damson Madder, the London-based fashion brand known for its vibrant prints and sustainable ethos, has unveiled its first-ever denim campaign. Founded in 2020 by Emma Hill, the brand has quickly gained a reputation for its bold, feminine designs and commitment to slow fashion. Now, it’s taking a step further into the denim world with its SS25 collection, titled 'Worn.'
The collection features a range of denim staples, including jeans, shorts, and shirting, all designed with improved fits and innovative prints. Fan-favorite Drew jeans return with an adjustable waist cinch for a customizable fit, while the Sylvie straight-leg jeans come in two fresh washes. New additions include the Harry, a mid-rise vintage fit, and the Felix, a barrel-leg silhouette adorned with laser-applied patterns like stripes and bows.
Damson Madder continues to prioritize sustainability in its designs. The new denim line is made with 75% GOTS-certified organic cotton, which significantly reduces water and energy consumption. Additionally, the brand employs a laser technique to create intricate patterns without water, stones, or chemicals, further minimizing its environmental footprint.
True to its maximalist philosophy, the brand has introduced matching jackets across the range, offering bold, coordinated outfits that don’t compromise on sustainability. These pieces are designed to make a statement while aligning with the brand’s eco-conscious values.
Damson Madder’s latest collection not only cements its position as a go-to for bold, feminine fashion but also highlights the brand’s dedication to sustainable practices. By combining innovative design with eco-friendly materials, the brand proves that style and sustainability can go hand in hand.
