Lamoda, an online platform, has introduced their own men's clothing brand called Mademan. The inaugural collection features over 100 items for the modern man's wardrobe, including footwear, and is exclusively available online.
The Mademan brand offers a variety of products such as t-shirts, polo shirts, shorts, hoodies, sweatshirts, shirts, jeans, trousers, outerwear, sneakers, and trainers.
The core concept behind the brand is "All of You", which means that every man can find the most accurate, up-to-date, and comfortable expression of themselves, whether it's their personality or their interests, no matter how different and unexpected they may be.
The brand's lineup consists of two product categories. The first is the basic line, which is produced on a regular basis and includes timeless models while maintaining simplicity and reliability that is inherent to a fundamental wardrobe. The second category includes capsule collections, which will be released every month, adding uniqueness and diversity with thematic collections.
Lamoda's CEO, Maxim Grishakov, comments, "After the departure of Western brands, the men's market suffered just as much as the women's. While many manufacturers focus on women's clothing, we focused on the untapped niche for men. By launching Mademan, we are confident that we can become leaders in the men's fashion segment and meet the audience's needs for trendy and stylish clothing."
Mademan is Lamoda's own brand, and the design of all the models was developed internally by the company's team. Earlier this year in April, they launched a women's clothing brand called Nume.
