Decreased Interest in Second-Hand Clothing in St. Petersburg
2024-10-17 // LePodium.NET
Purchases of second-hand clothing in St. Petersburg have decreased by 19% in 8 months, while average spending has increased by 14% compared to the same period in 2023, according to a study by "Check Index". The research also noted a general decline in purchases in the "clothing and footwear" category, with a 7% decrease in sales and an 11% increase in average spending. The decrease in sales is attributed to the longer period of warm weather in the European part of the country, as well as the offline nature of second-hand stores, which is not aligned with the growing trend of online fashion shopping. Similar trends have been observed in St. Petersburg, where the number of shoppers in fashion retail stores has decreased by 12% compared to the previous year, while average spending has increased by 11%. However, the founder of a local consignment boutique disagrees with the findings and argues that the vintage clothing market is growing globally. In Russia, the demand is slower due to the absence of original luxury brands and rising prices in the mass-market and middle segments. The average spending in the second-hand market has been increasing by approximately 10% annually. Despite these shifts, the market in St. Petersburg remains less developed compared to European countries, and most customers prefer buying affordable luxury "used" items rather than Russian designer or mass-market products at unreasonably high prices.
Purchases of second-hand clothing in St. Petersburg have decreased by 19% in 8 months, according to a study by "Check Index". The same study also found that average spending has increased by 14% compared to the same period in 2023.
The decrease in sales is attributed to the longer period of warm weather in the European part of the country and the offline nature of second-hand stores. The research also shows a decline in purchases in the overall "clothing and footwear" category.
In St. Petersburg, the number of shoppers in fashion retail stores has decreased by 12% compared to the previous year, while average spending has increased by 11%, according to data from Focus Technologies.
The founder of a local consignment boutique disagrees with the findings of the study and argues that the global market for vintage clothing is growing. However, the demand in Russia is slower due to the absence of original luxury brands and rising prices in the mass-market and middle segments.
The average spending in the second-hand market has been increasing by approximately 10% annually. Despite these shifts, the market in St. Petersburg remains less developed compared to European countries.
