On Sunday night, Taylor Swift showed her support for Travis Kelce as his team, the Kansas City Chiefs, faced off against the Buffalo Bills at Highmark Stadium in Buffalo, New York. Despite the cold weather, she donned a cream Chiefs sweater and a red beanie to keep warm. Accompanying her were Kelce's brother and sister-in-law, Jason and Kylie.
During Kelce's second touchdown, Swift was caught on camera cheering for him. It was evident that the singer was excited for his success.
A day prior to the game, Kelce shared a Reel on Instagram, joking about the freezing conditions that he and his teammates have been enduring as they inch closer to the Super Bowl in February. In the caption, he referred to their group as the "icy gang," as steam could be seen coming out of his mouth during practices and game appearances.
The stadium had prior knowledge of Swift's attendance or, at the very least, they were hopeful that she would show up. Delaware North, the Buffalo Bills' food service partner, introduced two menu items in honor of Swift for the special event. Attendees could choose between the "Bad Blood" Waffle Fries and the "Karma" Quesadilla.
Delaware North's general manager, Andy Altomare, expressed excitement about the menu, stating that they had a lot of fun with this week's options, which celebrate the intense rivalry between the Chiefs and the Bills.
It seems that everyone associated with the NFL and the Chiefs organization has something to say about their "star-studded fans," including team owner Clark Hunt. In a recent interview, Hunt spoke highly of Swift and her relationship with Kelce, describing her as sweet and an incredible performer.
In response to speculations about their relationship being a marketing stunt, Hunt assured that it is very real and expressed his happiness for the couple's happiness.
So, when it comes to marketing stunts, the only one served here is a plate of spiced waffle fries.
