The past year has been a whirlwind for Keke Palmer, filled with personal and professional growth. The 30-year-old actress-singer has faced relationship drama, abuse accusations, and custody battles, but amidst the chaos, she finds peace in her art. Palmer's latest music video for her track "Assets" off her Big Boss (Deluxe) album showcases her versatility and delivers a powerful message about independence and women's unique strengths. The seven-minute visual features Palmer portraying various comical characters and championing women entrepreneurs through a statistics-filled monologue.
Palmer credits producer Kenneth "KP" Paige for uplifting and empowering her through the song's theme. The video concept came to Palmer in a fever dream, and she immediately began spitballing ideas with her friend. The video reflects Palmer's experiences as a successful, young woman and addresses the challenges she faces in relationships due to societal expectations. She emphasizes the importance of breaking free from gender roles and being able to pursue all aspects of life. Despite the difficulties she has encountered, Palmer remains determined to prioritize herself and find joy amidst the chaos.
The video showcases Palmer's comedic chops and her ability to deliver meaningful messages through her art. She encourages others facing similar challenges to stay true to themselves and their desires. Palmer admires Oprah Winfrey's ability to find someone who loves and respects her as an individual rather than providing financial stability. She acknowledges the difficulties of maintaining privacy in a world where people think they know everything about her life but believes in choosing her own path and finding laughter in life's tragic moments. Palmer emphasizes the importance of laughter and remaining authentic to oneself.
Looking ahead, Palmer acknowledges her need for personal growth and the freedom to do what she wants. Having been successful at a young age, she feels the need to rediscover herself and enjoy the fruits of her labor. As a parent now, she recognizes the importance of putting her son's needs first but also cherishes the opportunity to experience life alongside him. Despite the challenges, Palmer remains grateful for the sweetness life brings and is excited to embark on this new chapter.
