The ELLE beauty department has announced the winners of this year's Future of Beauty Awards after reviewing almost 700 entries and 1,000 products. The winners were chosen based on their launch in 2023, as well as their founders, brand philosophies, ingredients, formulations, and campaigns that showcased true breakthroughs in the beauty industry.
Some of the notable buzzwords and themes among the winners include growth factors, exosomes, uniqueness, and scientific evidence. These groundbreaking products are driving the industry forward with advancements in science, technology, and inclusivity.
One of the winners is a serum that contains exosomes, a powerful stem-cell-derived ingredient for skin regeneration. It combines exosomes with peptides and growth factors to rejuvenate and add bounce back to the skin. This serum has garnered excitement from dermatologists and plastic surgeons for its potential.
Developed by superstar plastic surgeon Dr. Jason Diamond, this serum is a shelf-stable version of his famous Diamond Instafacial. It uses growth factors and sodium hyaluronate to improve the skin's appearance and make it glowier over time.
This gel moisturizer underwent 14 iterations to create a transparent, clinically tested product. It contains powerful ingredients like glycerin and a skin barrier repair complex to hydrate and soothe the skin.
This firming serum, created by Glow Recipe, is inclusive and suitable for all skin types. It features scientifically proven ingredients like hyaluronic acid, polypeptides, and powerful botanicals for optimal results.
This skincare line specifically targets hyperpigmentation and dark spots on all Fitzpatrick skin types. It uses a blend of acids and antioxidants to brighten the skin, with 90 percent of participants in clinical trials experiencing improved skin tone.
This product acts like Spanx for the under eyes, creating an adhesive, elastic film that blurs imperfections and gives a filter-like effect to the skin. The results are long-lasting, making it a popular choice.
This body exfoliator-moisturizer by UBeauty uses SIREN technology to moisturize and prevent water loss. It is formulated with high moisturizing effects and is beneficial for the skin's health and appearance.
Developed by Hailey Bieber's skincare line, this product protects the skin from external stressors with the unique addition of magnesium, zinc, and copper. It promotes healthier and more supple skin.
This bar soap uses surprising scents like wild-harvested tarragon and black pepper essential oil. It aims to provide a more natural and traceable approach to skincare.
For those who find Vitamin C serums irritating, this soothing serum offers protection with antioxidant-rich ingredients. It contains tsubaki seed, β-glucan, reishi, iris, and fermented roselle extracts.
This cleanser doubles as a mask, effectively removing makeup and leaving the skin moisturized. It contains moisturizing ingredients like oat kernel oil, glycerin, and meadowseed foam oil.
Focusing on the present and the future, this soothing serum by Orveda firms, brightens, and increases luminosity. It contains 16-plus actives at high concentrations for optimal results.
This serum offers the benefits of a retinol without the redness and irritation. It uses a plant-derived combination of sea fennel and cranberry to provide brighter and smoother skin.
This moisturizer contains 300 peptides along with hyaluronic acid and ginseng to moisturize and protect the skin. It is designed to provide comprehensive care for all skin types.
This serum combines Vitamin C and mineral SPF to protect the skin from free radicals and UV damage. It offers effective protection without a heavy or greasy feel.
This deodorant is effective at odor control without drying out the skin. It is made with lightweight oils like sunflower seed oil and calendula extract for moisturizing benefits.
These capsules contain a blend of vitamins and botanicals to revive and brighten the skin. They help prevent dryness and dullness, promoting a smooth and luminous complexion.
This eye serum is packed with various ingredients like peptides, hyaluronic acids, and vitamins to target multiple eye concerns. It provides comprehensive care for the delicate eye area.
This curling iron is specifically designed for curls and coils. It features an ion generator and four innovative attachments that detangle and style the hair in less time.
This hair dryer uses air suction technology to stretch and smooth each strand with minimal tension. It offers various tension settings and heat sensors for quick and damage-free drying.
Hairstylist Harry Josh has created cordless curling iron and flatiron that provide 50 minutes of power. They feature intuitive designs and styling features for easy use and supermodel-worthy hair.
This scalp serum contains ingredients like hyaluronic acid, tea tree oil, and aloe vera to soothe and treat irritated scalps. Its spray format ensures easy application.
This clarifying shampoo is gentle on the scalp and effectively cleanses without stripping the hair. It contains amino acids and botanical extracts to reconstruct the hair shaft and regulate oiliness.
This leave-in conditioner from Briogeo is known for its ability to smooth and nourish the hair. It strengthens the hair cuticle, moisturizes, and seals split ends for healthier hair.
This spray protects against humidity and creates a protective seal on the hair, reducing frizz and adding shine. It is suitable for all hair types and prevents dryness.
This shampoo strengthens color-treated hair by resealing the cuticles and protecting it from environmental damage. It contains antioxidants and pomegranate extracts for vibrant and healthy-looking hair.
This liquid bandage concealer protects and treats the skin while seamlessly concealing blemishes. Its formula smooths texture, reduces the size of zits, and provides a base for makeup.
This blush palette uses Upsalite technology to provide impeccable shine control. Each shade is infused with blurring and oil-absorbing properties for a flawless finish.
This nail treatment rebuilds keratin bonds in the nails, promoting restoration and strengthening. It penetrates the nails for long-lasting results.
This compact blush duo contains two pigmented formulas for the perfect flush. It provides even, flawless color with ceramides for a luminous finish.
This liquid brow pen creates the illusion of delicate, individual brow hairs. It gives a natural and soft look to the brows.
This eyeliner features a 360-degree rotating tip that bends and supports various liner application techniques. It provides precise and defined lines.
This mascara is designed with a full flex fiber brush for even distribution and extreme definition. It also contains conditioning ingredients for lifted and defined lashes.
This "clean" mascara is long-wearing and hydrating, containing hyaluronic acid for moisture. It provides length and volume without clumping.
This blush utilizes "skin melt" technology, creating a light-as-air formula that makes cheeks look naturally flushed and glowing.
This ultra-pigmented lipstick is both long-wearing and hydrating, with hyaluronic acid for added moisture. It offers a range of shades for all skin tones.
Using DNA sequencing and yeast fermentation, this brand has recreated scents of extinct flowers. The perfumes allow users to experience long-gone aromatic molecules.
This fragrance was developed in collaboration with scent-emotion research, creating a scientifically uplifting aroma that enhances mood and well-being.
Inspired by Indian attar scent oils, this fragrance line utilizes pure ingredients and strong intensities to honor Indian culture. It features unique scents like saffron and bold spices.
This perfume captures the essence of a Williams pear, with sweet pea and white musk notes. It offers a soft, powdery, fruity-floral scent.
This room spray doesn't just mask odors but neutralizes them at the molecular level. It contains natural ingredients like zinc ricinoleate and charcoal to purify the air.
This filler serum stimulates collagen production and deeply moisturizes the skin, promoting a youthful and glowing appearance. It is known for its deep hydrating effects.
This tool combines gua sha with LED technology to provide de-puffing and revitalizing effects. It offers a unique blend of traditional and modern skincare techniques.
This tool combines a massage roller with microcurrent technology for facial sculpting and rejuvenation. Its innovative design replicates the effects of an acupressure massage.
This hair growth helmet utilizes red light therapy to stimulate circulation and promote hair growth. It provides over 100 red wavelengths for maximum effectiveness.
This LED face mask offers red, blue, and red+infrared lights, as well as soothing vibrational therapy. It provides relaxation and rejuvenation in a single treatment.
The winners of the Future of Beauty Awards span various categories, showcasing the latest innovations and advancements in the beauty industry.
Kathleen Hou is the Beauty Director at ELLE, known for her expertise in beauty products and trends.
Tasha Nicole Smith is the Beauty Assistant at ELLE, passionate about all things hair, makeup, and skincare.
