Has the beauty packaging of the past few years made you feel a bit...sleepy? So much beige, so much black and white, so many sans serif fonts. Enter C-beauty, where you’ll find some of the most beautiful, new, and exciting makeup.
Much like K-beauty and J-beauty before it, Chinese beauty is racking up likes on social media largely because of its ingenuity and influence on stateside beauty trends.
Western makeup often seems to imitate what Chinese makeup has already done years ago, according to makeup artist and content creator. The innovations of C-beauty, such as lip mud and matte highlighter, are becoming popular worldwide.
Florasis is one of the leading C-beauty brands, known for its stunning art-inspired packaging. The eye shadow palettes and lipsticks depict ancient stories and elicit gasps from beauty enthusiasts.
Chinese beauty products often go against the trends popularized in Korea, opting for elaborate makeup and matte skin instead of dewy looks. The beauty looks in China focus on high-contrast, transformational looks inspired by cosplay and fantasy.
Chinese Gen-Z consumers are driving the demand for over-the-top packaging and constant innovation in the beauty industry. Chinese brands release products at a much faster pace compared to Western brands to keep up with the demand.
This relentless pursuit of perfection and high-quality products challenges the stereotype of "Made in China" and showcases the exceptional creativity and craftsmanship of C-beauty brands.
Despite some misconceptions, C-beauty products are gaining international recognition and overseas sales are growing exponentially. The influence and impact of C-beauty are undeniable, as it continues to redefine beauty standards and captivate beauty enthusiasts worldwide.
Kathleen Hou, ELLE's Beauty Director, highlights the significance of C-beauty in the industry and its potential for global expansion. With the quality and artistry of C-beauty, she believes that one day we will see these brands in Paris.
