The Italian fashion house has lobbed another style masterpiece over the net with its latest campaign—a retro-futuristic tennis collection that fuses Wimbledon whites with Milanese flair. Imagine if a 1970s country club collided with a modern art gallery; this is the sartorial equivalent.
At the heart of the lineup are pieces that whisper of vintage court royalty but scream contemporary cool: pleated skirts that swish like metronomes, polo tees reimagined in liquid-silk, and tracksuits that could moonlight as avant-garde evening wear. The pièce de résistance? The reissued Gucci Tennis 1977 sneakers—a cult classic resurrected with soles so pristine they’d make fresh chalk lines jealous.
The launch cleverly volleys into the French Open season, where clay courts and high fashion have long been doubles partners. Yet behind the glamour, Gucci faces its own match point: a 25% sales slump earlier this year. Perhaps this collection is their audacious drop shot to reclaim momentum.
Whether you’re chasing grand slams or just the perfect brunch outfit, Gucci’s latest proves that in the game of style, love means never having to say "out."
