A New Era for Awake: Introducing the Son Mài Collection

2024-10-29 // LePodium.NET
Discover Awake's new Son Mài collection, featuring Vietnamese sanded lacquer dials and Swiss automatic movements, signaling a new direction for the brand.

Awake, the independent French watch brand founded in 2019, is known for its commitment to environmental awareness. With their previous space-themed watches featuring NFC chips that provide views of Earth from the International Space Station, Awake embraced a unique perspective. Now, the brand is taking another step forward with their Son Mài collection, which showcases the art of Vietnamese sanded lacquer.

The Son Mài collection consists of four time-only references, each adorned with a handcrafted dial featuring sanded lacquer and silver leaf gilding. The dials, created by master lacquerers from Hanoia, Vietnam's most prestigious atelier, showcase intricate patterns and textures. It takes between 10 and 15 hours to perfect each dial, which involves multiple coats of lacquer and meticulous sanding and polishing.

Awake's Innovative Approach

In addition to the exquisite dials, Awake has incorporated Super-LumiNova into the collection in a unique way. Rather than applying it to the hands and indices, the brand has used a thin, solid base of SLN BGW9, capped with a faceted polished steel overlay. This creates a chiaroscuro effect, adding depth and reflection to the dial.

A New Design and Movement

The Son Mài collection also introduces a newly designed 39mm recycled stainless steel case with a 50m water resistance rating. The case features polished and brushed finishes, with short curving lugs and a rounded bezel. The La Joux-Perret G101 automatic movement, assembled in La Chaux-de-Fonds, powers the watches and offers a robust 68-hour power reserve.

Availability and Pricing

The Son Mài collection will be available for pre-orders starting on October 28th, with deliveries expected to begin in December 2024. The initial release of the collection will consist of numbered editions of 50 pieces in each colorway: Lava, Emerald, Outre Bleu, and Amethyst. However, these models are not limited editions and may be relaunched based on demand. The retail price for these watches is under EUR 2,000.

Conclusion

The Son Mài collection represents a new era for Awake, showcasing the brand's dedication to craftsmanship, innovation, and environmental consciousness. With its unique materials, intricate dials, and reputable Swiss movements, the Son Mài watches offer a compelling proposition for watch enthusiasts and collectors alike.

Shibari Tulum: Redefining Luxury Hospitality
Discover the vision of Miguel Soto, General Manager of Shibari Tulum, as he shares insights on personalized experiences, sustainability, and innovation in luxury travel.
LePodium.NET
2024-11-14
Founder of New Yorker clothing store chain Friedrich Knapp passed away
German billionaire and entrepreneur Friedrich Knapp, the founder and CEO of the popular clothing store chain New Yorker, has passed away at the age of 73.
LePodium.NET
2024-11-17
Aesthetician warns against face shaving trend
Aesthetician Leila Roz warns women about the dangers of the recent beauty trend of face shaving.
LePodium.NET
2024-11-25
Zara Hair and Hairdresser-Stylist Guido Palau Release New Collection
Zara Hair and Hairdresser-Stylist Guido Palau have released a new collection called Shine. The collection includes hair care products such as Shine Texture Cream, Shine Mist, Shine Blow Dry Spray, and Shine Oil. The products provide texture, shine, and protection for the hair.
LePodium.NET
2024-11-04
House in the Wild: A Luxury Eco-Lodge in the Heart of Kenya
Experience the epitome of natural luxury at House in the Wild, a unique eco-lodge set on the banks of the Mara River.
LePodium.NET
2024-11-19
Russia Nearly Halves Clothing Import From Turkey
Russia has almost halved its clothing imports from Turkey since the beginning of 2024, with purchases of upper garments and knitwear being hit particularly hard. Import volumes of men's knitted outerwear fell by 12 times, with a total expenditure of $231,000. Women's clothing has dec...
LePodium.NET
2024-11-18
The Benefits of a Minimalist Wardrobe
Discover how a minimalist wardrobe can simplify your life and make getting dressed easier.
LePodium.NET
2024-11-23
Fashion Retailers Lead in Store Openings in St. Petersburg
Fashion retailers have become the leaders in new store openings on the main shopping streets of St. Petersburg.
LePodium.NET
2024-11-02
Gucci to Receive Special Fashion Award for Cruise Collection Campaign
Gucci and its creative director, Sabato de Sarno, will be awarded for the "2025 We Will Always Have London" cruise collection campaign.
LePodium.NET
2024-11-16
Russian Scientists Discover New Species of Deep-Sea Fish
Russian scientists have made a groundbreaking discovery in the field of marine biology, finding a previously unknown species of fish in the deep sea.
LePodium.NET
2024-11-03
Two Russian Women have their Clothing Confiscated Worth 114,000 Euros at the Airport
Customs officers at Stuttgart Airport seized clothing and bags from two Russian women who were planning to fly to Russia via Turkey, with the total value amounting to 114,000 euros.
LePodium.NET
2024-11-22
Designer who revived jeans: Calvin Klein in 10 photos
A look at the life and work of fashion designer Calvin Klein, known for his iconic jeans and underwear designs, through 10 photographs.
LePodium.NET
2024-11-20
Field Notes Collaborates with Got Bag for Limited Edition Rolltop Backpack
Field Notes partners with Got Bag to create a limited edition Pitch Black Rolltop backpack made from repurposed ocean plastic.
LePodium.NET
2024-11-15
New Women's Clothing Showroom to Open in Perm
A new women's clothing showroom is set to open in the center of Perm. The showroom will specialize in selling women's footwear, bags, fur coats, jackets, and other clothing items. The store is scheduled to open on November 1st.
LePodium.NET
2024-10-31
Student Protest against Hijab in Iran: Details and Reactions
Find out the details of the recent student protest against hijab in Iran and the reaction towards the issue in Russia.
LePodium.NET
2024-11-05
A Festive Collection to Make Your Holidays Unforgettable
Introducing our new festive collection designed to make your holidays unforgettable. Explore a world of vibrant emotions, stylish solutions, and stunning designs.
LePodium.NET
2024-11-24
Customs officers discover counterfeit luxury bags at Yekaterinburg airport
A passenger arriving from Sharm el-Sheikh was found to possess more than 14 kg of "luxury" bags and accessories, which were subsequently determined to be counterfeits.
LePodium.NET
2024-11-21
Jordan Underwood x Universal Standard: A Size-Inclusive Androgynous Fashion Collaboration
Universal Standard partners with Jordan Underwood to create a collection that celebrates androgynous style and self-expression for all body sizes.
LePodium.NET
2024-10-30
New campaign for Bottega Veneta collection unveiled
Matteo Blazi presents the advertising campaign for the Bottega Veneta resort 2025 collection, featuring jewelry pieces from the designer's first jewelry line for the brand.
LePodium.NET
2024-11-01