Recently, a fashion show took place that aimed to recreate the glamour and style of the 2000s. The event featured collections from local Siberian designers and had a unique twist. Instead of professional models, the show's organizers chose to showcase their collections on women and children who had no prior experience in the modeling industry.
The atmosphere of the show harkened back to the early days of glossy magazines and fashion raves. The event, titled "All in Lace!", aimed to bring together individuals from the fashion and beauty industries, including designers, models, bloggers, stylists, and makeup artists.
The show took place at the "White Hall" of the "Apelsin" shopping center. It featured 15 brands of clothing, footwear, and accessories, with a total of 42 participants and 40 partners. Visitors had the opportunity to buy products from the partners at a fair organized as part of the event.
The highlight of the show was the unconventional models who walked the runway. Housewives, mothers, and even grandmothers confidently strutted their stuff, showcasing the collections in a natural and effortless manner.
Participants in the Fashion Life project underwent a month-long training program where they learned how to walk the runway, pose, and look natural on stage. The goal of the project was to provide a platform for local designers to gain exposure and establish themselves in the industry.
The event received positive feedback from both participants and attendees. The inclusive and unique approach to fashion was praised, and the show provided an opportunity for local designers to showcase their talent and connect with industry professionals.
The organizers, Elena Dovlatova and Larisa Dorovskaya, explained that the offline format of the show was chosen to allow attendees to network, establish connections, and learn about local designers. The organizers believe that the Fashion Life project acts as a springboard for participants to further their careers in the industry.
The next season of the Fashion Life project is set to take place in the fall and will be themed "Lady Perfection." The organizers drew inspiration from the character of Mary Poppins for the upcoming event.
