Saweetie Becomes the New Face of True Religion

2024-02-12 // LePodium.NET
Rapper Saweetie is revealed as the new face of True Religion, starring in the brand's spring 2024 campaign, representing the "icy girl" branding that she perfected.

Forget the mob wife trend, Saweetie perfected the look first with her signature "icy girl" branding. Today, the rapper is revealed as the new face of True Religion, starring in the famed denim brand's spring 2024 campaign. In celebration, she spoke exclusively with

If you're unfamiliar, an icy girl is, essentially, a bad bitch. A savage. A hustler. "She's making money, spending money, getting it right back. That's the icy girl," Saweetie tells me. I ask her how she recognizes one in the wild. "Her vibe," she says. "I know a real O.G. icy girl because of how she'll come up, how she'll talk, what she'll be wearing."

So, what will she be wearing? "Probably something like a fur accessory. She probably has an icy chain on. Definitely a lot of lip gloss."

And, in classic True Religion fashion, the "Best Friend" songstress is all about low-rise jeans, especially cuts that flare at the bottom. Some might be intimidated by the comeback of low waistlines, but not Saweetie. In fact, she has a word of advice about how to rock the style. "I would wear the sticky panties that you stick in the front and the back, so that you can have a nice, clean, no-panty look...unless you have a really cute G-string."

"We very much believe that style is not just about what you wear; it's a destination where confidence meets individuality," adds Kristen D'Arcy, True Religion's CMO. "Saweetie is the very embodiment of this main character energy."

For Saweetie herself, True Religion has always been an aspirational brand. She used to hang its advertisement pictures on her wall. So, starring in the new "Go There" campaign is slightly surreal. "Honestly, girl, I just can't wait to put all the jeans in my closet," she says. "I love when you have pieces in your closet that you can just throw on and go about your day."

True Religion's spring collection includes very wearable cargo pants, vests, and flirty mini skirts.

I had to ask Saweetie about her long-awaited debut album, which is set to include existing hits like "Tap In" and "My Type." While there's no release date yet, she confirms it's moving in the right direction and that the visuals are done. "I'm really excited to see what the girls are gonna do with it because it really unlocks another level," she says. "Like if you thought I was an icy girl now, just wait. It's icy girl 2.0 as far as aesthetics."

When she isn't working on her own music, the 30-year-old says she has Afrobeats on repeat and is manifesting the chance to perform at an Afrobeat festival. Another goal? A Karol G collaboration. "She feels fire to me."

As a San Francisco Bay area native and lifelong fan of the 49ers, Saweetie is more excited about this weekend's Super Bowl than she is about Valentine's Day. She says she'll probably have no voice left by the end of the night. And as for her February 14th plans, she's "waiting to see what the best offer is."

And that, ladies and gentlemen, is an icy girl.

The Best Sneaker Brands for Style and Comfort
Discover the top 12 sneaker brands that offer both style and comfort, perfect for any occasion and lifestyle.
Beach Fashion 2024: Recreating the Top 10 Celebrity Bikini Looks
Take a look at the best beach outfits of Russian celebrities and get inspired for your own summer style.
Ametis Villa Bali: A Contemporary Haven in Canggu
Ametis Villa Bali seamlessly blends luxury and comfort in the heart of Canggu. Experience personalized service, authentic cuisine, and rejuvenating spa rituals.
Trendy and Expensive: Full List of Stylish Shoes for 2024
Discover the top 5 pairs of shoes that always look expensive and elevate any outfit to a luxurious level.
Lewis Hamilton finishes third in the Spanish Grand Prix
Lewis Hamilton secures a podium finish in the Spanish Grand Prix, thanking Mercedes for their perfect strategy and pit stops.
Russia may start selling clothes and shoes from North Korea
Russia considers importing clothing, bags, and footwear from North Korea as western brands withdraw.
Redefining Luxury in Myanmar: LOTTE Hotel Yangon
Experience the epitome of luxury at LOTTE Hotel Yangon, offering unparalleled comfort, elegance, and world-class amenities in the heart of Myanmar.
New Collection by Nigo Featuring Island Vibes and Signature Elements
Nigo has chosen Parc Palais-Royal as the location for his upcoming male fashion show in spring-summer 2025. The collection showcases a unique blend of island influences and iconic house elements.
A Fashion Show with a Touch of Glamour of the 2000s: Influencer Set on Fire and Sausages Given Out
A fashion show reminiscent of the glamour of the 2000s took place recently, where an influencer was set on fire and sausages were handed out. The event showcased the collections of local Siberian designers and aimed to bring together individuals from the fashion and beauty industries...
German Sportswear Company Renames Boots in Honor of Kroos
German sportswear company adidas has decided to rename the 11pro boots after Toni Kroos and they will now be known as TKpro.
The Rise of Hyperpersonalisation in Luxury Travel
Discover how luxury travel is evolving to meet the demand for personalized experiences and why hyperpersonalisation is the future of the industry.
Rostov Metropolitan Allows Women to Attend Church in Men's Clothing
Rostov Metropolitan Mercury has allowed women to attend church in men's clothing. The metropolitan asked women not to wear nose scarves on their heads and not to replace the mandatory head coverings with dirty nose scarves. He emphasized that appearance is not the basis of faith, but...
Swiss Premium Negoce SA: Redefining Luxury Travel and Concierge Services
Discover the unparalleled luxury travel and concierge services provided by Swiss Premium Negoce SA, a company dedicated to creating extraordinary experiences for their discerning clientele.
Malik Monk Named NBA's Most Stylish Player in 2024 by GQ
GQ Magazine has named Malik Monk the most stylish player in the NBA for 2024 after a week-long voting process on their GQ Sports social media account.
Omichka won the Grand Prix of the Regional Stage of the International Fashion Contest
Omichka won the Grand Prix of the Regional Stage of the International Fashion Contest.
The Impeccable Craftsmanship of Fendi's Spring-Summer 2024 Collection
Fendi's latest menswear collection for Spring-Summer 2024 showcases exceptional tailoring, summer-inspired designs, and a flawless use of color.
The Most Beautiful European Princesses in 2024: Spanish Royal Heiresses Shine - Their Looks Are Discussed by Everyone
Showcasing fresh photos of the enviable Bourbon princesses' looks. Princess Leonor and Infanta Sofia made public appearances in elegant and glamorous outfits that impressed their fans.
New Clothing Manufacturing Facilities to Be Established in Moscow's SVAO
Moscow's Deputy Mayor for Urban Policy and Construction, Vladimir Yefimov, announced that two new clothing manufacturing facilities will be established in the Southern Medvedkovo and Otradnoye districts of the Northern Administrative Okrug (SAO) as part of the city's large-scale inve...
How to Save Money on Your Prom Look
Learn how to save money on creating your prom look. Tips on makeup and styling for high school girls.
The End of Yalta: Why Ukrainian Soldiers Attacked Zelensky's Personal Stylist
Ukrainian media reported the death of Shura Ryazantseva, President Zelensky's personal stylist, in the conflict zone. It is believed that she was killed by her fellow soldiers in the Ukrainian Armed Forces.